The late Great Ray DeMarini realized this as he was more than a stud softball hitter as he developed bat technology that set the standard for an entire sport. Just look around your bat rack and his impact is undeniable. DeMarini emerged on the professional softball (arc) scene at the age of 40, a veritable geriatric among younger players. With a scientific approach to training, a batting speed of 96 miles-per-hour and a bombastic attitude, DeMarini fast earned a reputation as a savage competitor. In 1989, having garnered national recognition as the star of ESPN's best-selling instructional video, Ray DeMarini's Reflex Hitting System, DeMarini turned his efforts toward designing a high-performance bat for the masses. He left a well-paying cubicle job to make softball bats in a crusty old barn. He was passionate and that gave him a competitive edge. DeMarini focused on making one line of high-performance bats for pros and amateurs alike. With $10,000 in seed money, an engineer for a partner, and a lifetime of pent-up passion, DeMarini took the softball industry by storm. when asked "how do you think you can compete against the Giant Bat Companies Ray responded as the true smart psycho he was “HOW DO YOU THINK THOSE CUMBERSOME GIANT COMPANIES CAN COMPETE WITH ME.” He delivered a series of industry firsts: by 1992 he and his partner Mike Eggiman created the first high performance multi-walled bat, The DOUBLE WALL, and it changed the game of softball FOREVER.
the first high-performance bat for huge players (Fatboy),
the first high-performance youth bat (Black Coyote) and the first technology to yield virtually indestructible bats (FLi).
He made millions by providing the opportunity for every softball player (mass appeal) to own a Custom Factory Bat.
True Marketing Genius.
He parlayed product innovation with marketing flair by staring and creating the classic slow pitch TV SHOW “ULTIMATE SOFTBALL - dude this guy was a good player and had cojones. A True softball legend and one of my hero's - both as a player and business man.
P.S. In future blog, I will review some current softball bats out there